Online Marketing & SEO
Our team comprises of highly skilled SEO professionals that each have over 8 years of experience. Our experts are always up to date with the latest algorithms and digital marketing trends. They only use methods white-hat methods and you will never be penalized when rising quickly through the rankings. Below is an overview of key aspects of SEO and the services we offer.
Engage billion+ customers & fans
We manage Facebook campaigns that range from a few dollars a day to hundreds of dollars a day. Facebook is the fastest way to acquire genuine customers and the ROI is actually measurable. It is not vague like print ads or a waiting game like SEO. Starting acquiring customers today!
No more guesswork
A Keyword map help us transition online marketing from guesswork to systematic campaigning. It maps specific phrases to clusters of pages, followed by prioritizing them by opportunity gap, potential traffic, competition and work required. It also drives category and site structure optimization. And, the keyword map is a peek inside your customers’ heads. We can use it to double-check all of our marketing decisions
• Visibility• Relevance • Structure
The data we collect helps us improve site visibility. We need to get search engines to see as much of your site as possible. All of our other work – link building, site optimization, etc. – is basically worthless without this on-going work. Things to look for include:
Duplicate content that might cause search engines to apply ranking penalties
Code issues that hurt your ability to achieve a high search ranking
Issues that might block a search spider from indexing your entire site
Keyword density in title tags, body content, headings, and links
Linking issues that prevent a high ranking
As part of our work, we will also make recommendations for optimizing XML pages, image and video tags, site maps and your product feeds. Site performance is the final piece of the visibility puzzle. A faster site encourages deeper crawls by the major search engines. It also has subtle effects on search rankings. We are among the few companies that use performance analysis and crawl efficiency improvement as SEO tactics
Laying Strong Foundations
We will continuously review and optimize site structure. Every page of your website has authority it can pass to other pages, the same way other sites can pass authority to you. This is also referred to as Page Rank. We need to optimize each sites structure to pass this authority where and how we want it to. Finally we use the keyword map and create new super relevant hubs. All sites have content scattered around that, if interlinked, can rank well for competitive long tail or mid-tail terms. Search engines look for certain cues to tell them the topic of a specific page. We will provide recommendations for capitalizing on all of these cues: Title, tags, description tag and other page elements as necessary. This is where our copy editing team gets into the act: They will look at everything from ALT tags and visible text to block optimization and semantic matching, providing edits for better readability and ranking.
quality over quantity
Content affects both on and offsite SEO, as well as PPC. Onsite, it adds pages, depth and relevant. Offsite, it helps with link building by providing link bait and material for syndication. We build our content strategy around the keyword map. The map tells us which parts of the site need more relevant materials. It also helps show relative keyword competitiveness. We also use some natural language analysis, pulling together conversations from around the web to see what folks are talking about most in your industry. But it’s not all data and number crunching. Our awesome creative team will come up with ideas for link and buzz generating content you can create and put on your site.
moving beyond link building
Offsite SEO is more than just links. Social Media is a direct ranking factor now and reputation can have a tong term impact on your rankings too. Offsite SEO means managing every aspect of how the world sees you, your site and your brand, and building a sustainable campaign.
Your company/staff serving as a content provider (guest blogger) on relevant sites
Bloggers covering you company/product in their posts
Link sleuthing is one of the best ways to build quality links over time. We will find bloggers and site owners that:
Link to you incorrectly (broken link repair) → ask them to fix the link
Mention you without linking → ask them to add links to you
Link to similar content → ask them to also link to you.
Link bait can generate the highest value link authority for your site. We brainstorm with you on really compelling ideas that are likely to get related sites linking to you. Then we will produce and promote that content. Even if link bait doesn’t immediately generate high link growth, it pays off in the long term. Over time, bloggers hungry for something to write about find your pages and link to them.
develop a support system
We find interesting posts relating your industry and post good, useful comments. No “nice post!” fakery – these are legitimate comments, with your URL in the ‘URL’ field. These build links. They also build relationships with bloggers, which helps us with guest blogging and link bait.s
a referral goes a long way
Social media is people talking to each other. So obviously it works. SEO doesn’t work without it. As marketers, it is our job to connect you with those who most want to talk to you or about you.
Social Media is now so intertwined with SEO that you can’t separate them.
So, we will always make recommendations to help you build a responsive audience. Those recommendations might include design, copywriting, how to handle a complaint, or the next offer you can make to your fans and followers.
We will help you build your Twitter & Facebook following, look at second-tier sites for niche opportunities, and use social media to help boost link growth.
We have helped client generate more than 50% of their revenue just through Social Media.
We provide complete Digital ID Management for organizations across all major social networks.
What we don’t do is get lazy. We should always be stretching for a new high-conversion channel. Even if you hire us purely for SE, we devote time looking at your analytics from a higher level for the bigger picture. We will give you recommendations to reduce ‘bounce” rate, improve conversion rate and strengthen your overall Internet marketing. If we find a new channel we think you help, we will point that out too.
keep on track
We are a data-driven company and we will use multiple tools to assemble, organize and track relevant data.
Paid search performance
Cost/visitor and conversions, by channel
Chatter and sentiment
The value of each click to your site
We will provide an in depth analysis, detailed explanations and recommendations, from real human beings on a regular basis. We write plain language reports that explain what has worked, what hasn’t and what we think should change at the strategic level.